Wow! I'm watching the Oscars with my wife and she just thought I completely lost it during the last commercial break. I actually started cheering. Why? I've seen the first Microsoft commercial that made me think ... Wow. The firm starts getting how to do this. Short, witty, provocative, impactful. Cool.  "Wow" Cleveland, 1946. "Wow" 2007. More of that please.

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