BEA missing the cluetrain

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Don says that BEA's Deputy CTO has missed the cluetrain. I absolutely agree with Don's opinion on this article and what's even worse than the things said is what the article implies. If that is BEA's official position, this is nothing less than an outing that they are passengers in the backseat of a car that is driven by IBM and Microsoft (switching drivers every once in a while) and that they're neither behind the spirit of the whole undertaking nor do they fully understand the specifications they have put their names on. Integration or standardization on the API level has failed miserably in countless attempts and any middleware company (including BEA) that is out there to compete on features must go beyond the least common denominator approach to win over customers. Does BEA have Indigo envy?

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